The possibilities when it comes to video and photography have come on leaps and bounds in recent years, thanks to the explosion in consumer and prosumer technology.
High quality 1080p is available at a fraction of the price than it once was, and pixelated 640p handycam holiday videos are now thankfully a thing of the past (though I think I still have mine somewhere!).
Once far from reach for the average Joe’s budget, producing high quality video has now become much more accessible for people with limited budgets and experience. Whether it’s using the latest smartphone, a GoPro or one of the latest mirrorless DSLRs, the physical footprint has continued to shrink, making these cameras the ideal candidate for capturing candid shots and impromptu flash mob performances.
But what about for business?
Scrolling down your Facebook feed, it is now commonplace to see businesses marketing their products or services to you using video. This is unsurprising when statistics show that online video is generally considered to be more or at least as effective as TV advertising; with website visitors being 64% – 85% more likely to buy a product after watching a video about it. It seems like the obvious solution then to attract more customers and maintain brand awareness by using video, however is it worth saving the extra cash that would be spent hiring professionals, and doing this yourself?
Looking at this objectively, there are obvious pros and cons to each argument. By creating video content yourself, you can invest in your own equipment and have the convenience of being able to produce content on the fly. This is great for businesses who have frequent events or content updates, such as fitness instructors or bloggers, or maybe people who just want a more direct contact with their customers. However this strategy does not work well for all businesses, and often these types of videos should be used as a supplement to professionally produced video, that reflects the business in its best light. We always use the analogy of a business card. When networking with a client, you want your business card to look slick and professional, to best represent you as a business. Would a scribbled phone number on a post-it note work as well in this scenario? Probably not.
There are many things to consider when producing professional quality video, and invariably the cost can vary depending on the complexity and scale of the project. Do you want quality lighting? Multiple angles? Close-mic audio? Aerial footage? Motion graphics? Colour-grading? Licensed music? The list can get quite long, and can sometimes be complex, but that is where working with a production company pays off, because we consider all of the options and tailor a package to suit you.
We have spent many years refining our tools and techniques, knowing what equipment works best for each job and what shots to capture for a great edit. We create lighting that flatters, frame shots to tell a story, direct for a top performance and edit with your audience in mind, in order to create cinematic and compelling video. Often, things like quality audio and colour-grading get overlooked with diy video, and it’s these things that can give your videos that extra edge and professionalism.
There’s a reason that there are specialist job roles for these exact fields, because it takes years of research, practice and experimentation to know what works and why. We use our years of industry experience, knowledge of current trends and contacts with skilled crews to transform your brand and create a larger impact in conjunction with your current marketing efforts.
If you would like to find out what we can do for you, then get in touch!