Adam Stevens, founder of ‘Intelligent Eating‘, invested £750 in a short film made by our production team, and received a 673% return on his investment. Interested to get the same results for you, and your business? Then read on…
Film Adam’s 25 minute talk on nutrition at a business networking event, and create an engaging, dynamic and informative video suitable for social media. His goal was to spread his powerful core message, build upon his credibility and secure further business leads.
What We Produced
Because of the short retention rates on social media channels, we wanted to create an edit around 2 minutes long or less. Facebook’s own statistics also show that a large viewership are likely to watch the video with no sound. For this reason we recommended the use of visually dynamic captions to grab the attention of silent play viewers.
We made use of multiple camera angles to capture any audience reaction and to help keep the viewer engaged. Having additional angles also makes creating short video edits much easier, with cut-away footage hiding any jarring cuts. We also made use of our professional lighting equipment to ensure Adam was well lit and stood out from the busy background.
We used a lapel microphone for Adam to capture high-quality audio, and a separate ambient microphone to capture audience reactions. This ensured that we captured the message as well as the engaging, warm response.
As a direct result of this video Adam was:
• Approached by a national charity – The Somerville Foundation to speak at their annual conference.
• Put forward for a TEDx talk.
• Approached by 19 group leaders of a UK wide business networking group to speak.
• He gained 5 new customers at a net profit of £5.8k, within 11 days of video release.
• ROI 673%.